Learn by doing.
Build what matters.

Not built for everyone. Built for people who give a damn...

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About

Curiosity didn't
kill this cat.

Idoit builds software that respects users. No surveillance, no lock-in, no "we know what's best for you." Just tools that work and get out of the way.

Current focus: Nooki and Faco.

See our work

What we believe

Respect users

No surveillance, no dark patterns. Software should serve people, not exploit them.

Independent by choice

No VC pressure, no growth-at-all-costs. We build what we believe in, at our own pace.

Move fast

Ship early, iterate often. Perfect is the enemy of done. Learning over planning.

Things we made.

Not everything survived. That's fine. You learn more from the ones that break than the ones that just work.

N
Coming Soon

Nooki

Your pocket companion is waiting to chat

Meet Nooki - a virtual pet you can actually talk to. Have conversations, play together, and watch it develop its own personality based on your interactions. Private, personal, and always there when you need a friend.

Available on:
F
In Beta

Faco

My Recipes, your recipes, our recipes

Faco is a recipe-sharing platform that lets you create, discover, and share recipes with friends and family. It's a place where you can explore new cuisines, find inspiration for your next meal, and connect with other food lovers.

Available on:
In Development

Nooki

A smarter virtual pet on your pocket

Screenshot coming soon

Nooki is a virtual pet that lives on your phone. You need to take care of it by feeding it, playing with it, and talking to it.

Why this matters

  • →On-device LLM — your conversations, your phone, your business
  • →Build a real relationship — remembers context, evolves with you
  • →No internet required — works on a plane, in a bunker, wherever
  • →Privacy by design — we literally cannot access your data

Available on (eventually)

Download on the

App Store

Get it on

Google Play

Internal Testing

Faco

My Recipes, your recipes, our recipes

Faco preview

Faco is a recipe-sharing platform that lets you create, discover, and share recipes with friends and family. It's a place where you can explore new cuisines, find inspiration for your next meal, and connect with other food lovers.

Why this matters

  • →Share knowledge, not just hot takes
  • →Follow people because you want to learn, not because algorithms trapped you
  • →Community-driven discovery
  • →Real-time collaboration

Available on (eventually)

Download on the

App Store

Get it on

Google Play

Visit

Website

Team

Who we are.

Small team. Building things that matter.

FR

Fabio Reis

Founder and Developer

Building software that respects users. Self-taught, perpetually curious, believes in code as craft.